Joel Liu's personal annotations on this page
Joel bookmarked
on 2008-10-28
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Kwanzoo
, a new startup launching today, is looking to help increase your advertising revenue by embedding your ads in small quizzes. The site features a bank of over 50,000 questions spanning categories that include video games, sports, and movies. Users can try out the questions at the site’s homepage, but CEO Mani Iyer says that the company’s primary goal is to create interactive ad units. The startup has already established partnerships with large clients including Meebo and Glam Media, who are reportedly seeing click through rates as high as 10x what they normally see from typical banner ads.
This link has been bookmarked by 1 people . It was first bookmarked on 28 Oct 2008, by Joel Liu.
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Kwanzoo, a new startup launching today, is looking to help increase your advertising revenue by embedding your ads in small quizzes. The site features a bank of over 50,000 questions spanning categories that include video games, sports, and movies. Users can try out the questions at the site’s homepage, but CEO Mani Iyer says that the company’s primary goal is to create interactive ad units. The startup has already established partnerships with large clients including Meebo and Glam Media, who are reportedly seeing click through rates as high as 10x what they normally see from typical banner ads.
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