This link has been bookmarked by 21 people . It was first bookmarked on 01 Sep 2008, by someone privately.
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But from a business standpoint, professional content is the place where advertisers want to spend money and how video sites will solidify their financial position. Athough Hulu will probably never grow to the size of YouTube and Google can use that size to its advantage, Hulu’s own advantage is its ability to draw advertisers to the content that more effectively attracts their target audienc
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In contrast, Hulu is the epitome of a video site that has capitalized on the inertia of the industry by providing users with content they know and can enjoy, while making it a service that would appeal to practically any advertiser.
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Google, a company that controls more than 30 percent of the U.S. video market, can only attract 15 percent of advertising spending this year. As more advertisers look to spend money on online videos and continue their search for professional content with dependable demographics data, Hulu could become the service of choice.
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01 Sep 08
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Per-Åke OlssonHulu may not size up well against YouTube – in May 2008, Hulu served about 88 million videos compared to YouTube’s 4.2 billion videos – but it has the luxury of monetizing the vast majority of its videos instead of the three percent that YouTube can sell
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