PR Secrets for Startups

Kyla K's personal annotations on this page

Smiles_4_miles bookmarked on 2008-05-26 PR startup secrets

Suggested reading by Mel McBride

companies marketing at audiences
Now it’s about listening and, in turn, engaging influencers and stakeholders on their level. It forces PR to stop broadcasting and start connecting.
It is a chance to not only work with traditional journalists, but also engage directly with a new set of accidental influencers, and, it is also our ability to talk with customers directly.
without insulting everyone along the way.
The evolution from PR 1.0 to PR 2.0 will result in more informed, effective, and meaningful Public Relations, without a version number. It’ll just be good PR.
It means you have to start thinking about things more intelligently, differently, and personally.
you need to know the secrets
can’t
Bloggers and journalists
Anyone can write a press release and blast it to a bunch of people.
Having existing relationships and the ability to show previous results is not optional.
If they can’t sell you on your product, how do you expect them to sell it to skeptical bloggers and journalists.
It doesn’t hurt to introduce yourself to bloggers or reporters offline and online
Read and comment on their work.
determine realistic goals and objectives that will help your business get to the next step.
it will reveal who your customers are and where they go for information
Allowing journalists and bloggers adequate time to prepare is critical. They’re busy and they need more than an hour to digest and write a story.
Perception is everything. Do the legwork and the outreach that contributes to the reputation you wish to earn and maintain.
if visitors aren’t reminded as to why they’re there or if the process is at all too cumbersome, the conversion ratio of visitors to users will quickly diminish.
Customize the News For Each Influencer to Make His Or Her Job Easier
this is about building individual relationships and not about broadcasting spam.
First impressions are everything, and publicly showcasing your company, on stage, online, in print, or via broadcast media, requires nothing less than a polished, personable, and contagious presentation.
Contribute to the value of the conversation
Don’t break your news on your own blog!
Online conversations are distributed and it now requires PR to identify the relevant silos that reach valuable niche markets.

This link has been bookmarked by 75 people . It was first bookmarked on 25 May 2008, by Tom Raftery.

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- Embargoes are a form of sharing news with media where they agree to not publish the news before an agreed upon date/time.
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- Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us on the evolution of the press release, explains how public relations has changed and offers up 12 secrets of PR for startups. Warning: This a lengthy post. Its intent is to help companies navigate through the rough seas of traditional PR as it struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number) .
  
  Solis is the Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0. Along with Geoff Livingston, Solis recently co-authored Now is Gone, a book that helps businesses learn how to leverage new and social media.
  
  I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times. I recently discussed it here and have been doing so for a long, long time. But since conversations and attention is discontinuous and distributed, I asked if I could bring this discussion to a more prominent online epicenter to help reach a wider array of those looking for answers.
03 Jun 08

amodal1
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28 May 08

Abby Martin
Suggested reading by Mel McBride

PR startup secrets
- companies marketing at audiences
- Now it’s about listening and, in turn, engaging influencers and stakeholders on their level. It forces PR to stop broadcasting and start connecting.
- 22 more annotations...
- - It is a chance to not only work with traditional journalists, but also engage directly with a new set of accidental influencers, and, it is also our ability to talk with customers directly.
  - without insulting everyone along the way.
  - The evolution from PR 1.0 to PR 2.0 will result in more informed, effective, and meaningful Public Relations, without a version number. It’ll just be good PR.
  - It means you have to start thinking about things more intelligently, differently, and personally.
  - you need to know the secrets
  - can’t
  - Bloggers and journalists
  - Anyone can write a press release and blast it to a bunch of people.
  - Having existing relationships and the ability to show previous results is not optional.
  - If they can’t sell you on your product, how do you expect them to sell it to skeptical bloggers and journalists.
  - It doesn’t hurt to introduce yourself to bloggers or reporters offline and online
  - Read and comment on their work.
  - determine realistic goals and objectives that will help your business get to the next step.
  - it will reveal who your customers are and where they go for information
  - Allowing journalists and bloggers adequate time to prepare is critical. They’re busy and they need more than an hour to digest and write a story.
  - Perception is everything. Do the legwork and the outreach that contributes to the reputation you wish to earn and maintain.
  - if visitors aren’t reminded as to why they’re there or if the process is at all too cumbersome, the conversion ratio of visitors to users will quickly diminish.
  - Customize the News For Each Influencer to Make His Or Her Job Easier
  - this is about building individual relationships and not about broadcasting spam.
  - First impressions are everything, and publicly showcasing your company, on stage, online, in print, or via broadcast media, requires nothing less than a polished, personable, and contagious presentation.
  - Contribute to the value of the conversation
  - Don’t break your news on your own blog!
27 May 08

Robert Marley
Public Relations is experiencing a long overdue renaissance and its forcing PR stereotypes out from behind the curtain where they operated comfortably for far too many decades. It didnt begin this transformation because of Web 2.0 or the latest Social Media wave, but instead in the 90s when the Web gained mass adoption.

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At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But what are the new rules of PR? Guest author Brian Solis,who earlier this

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Suggested reading by Mel McBride

PR startup secrets
- companies marketing at audiences
- Now it’s about listening and, in turn, engaging influencers and stakeholders on their level. It forces PR to stop broadcasting and start connecting.
- 23 more annotations...
- - It is a chance to not only work with traditional journalists, but also engage directly with a new set of accidental influencers, and, it is also our ability to talk with customers directly.
  - without insulting everyone along the way.
  - The evolution from PR 1.0 to PR 2.0 will result in more informed, effective, and meaningful Public Relations, without a version number. It’ll just be good PR.
  - It means you have to start thinking about things more intelligently, differently, and personally.
  - you need to know the secrets
  - can’t
  - Bloggers and journalists
  - Anyone can write a press release and blast it to a bunch of people.
  - Having existing relationships and the ability to show previous results is not optional.
  - If they can’t sell you on your product, how do you expect them to sell it to skeptical bloggers and journalists.
  - It doesn’t hurt to introduce yourself to bloggers or reporters offline and online
  - Read and comment on their work.
  - determine realistic goals and objectives that will help your business get to the next step.
  - it will reveal who your customers are and where they go for information
  - Allowing journalists and bloggers adequate time to prepare is critical. They’re busy and they need more than an hour to digest and write a story.
  - Perception is everything. Do the legwork and the outreach that contributes to the reputation you wish to earn and maintain.
  - if visitors aren’t reminded as to why they’re there or if the process is at all too cumbersome, the conversion ratio of visitors to users will quickly diminish.
  - Customize the News For Each Influencer to Make His Or Her Job Easier
  - this is about building individual relationships and not about broadcasting spam.
  - First impressions are everything, and publicly showcasing your company, on stage, online, in print, or via broadcast media, requires nothing less than a polished, personable, and contagious presentation.
  - Contribute to the value of the conversation
  - Don’t break your news on your own blog!
  - Online conversations are distributed and it now requires PR to identify the relevant silos that reach valuable niche markets.
wiesenh
fulvius longhi
Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us on the evolution of the press release, explains how public relations has changed and offers up 12 secrets of PR for startups. Warning: This a lengthy post. Its intent is to help companies navigate through the rough seas of traditional PR as it struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number) .
Paul Sweeney
Good tips for writing successfull PR and engaging the audiance properly

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- n order to get to the next level, you need to know the secrets of effective PR, especially in today’s competitive Web 2.0 world.
- Secret #1
  
  Understand You’re Not the Only Story in Town
- 13 more annotations...
- - Secret #2
    
    Pick the Right Person or Team to Lead PR.
  - Secret #3
    
    Participation is Marketing
  - Secret #4
    
    Identify The Target Audience For Every Step Of Your Growth
  - Secret #5
    
    Don’t Launch on Mondays
  - Secret #6
    
    No Two Bloggers or Journalists are Created Equa
  - Secret #7
    
    Measure Success, Not Traffic
  - Secret #8
    
    Customize the News For Each Influencer to Make His Or Her Job Easier
  - Secret #9
    
    Get a Spokesperson
  - Secret #10
    
    Your Company Blog is More Powerful Than You May Think
  - Secret #11
    
    Blogger Relations Extends from the “A-List” to the Magic Middle
  - Secret #12
    
    Follow the Conversations and Join In
  - Listening is as important as publishing. The best listeners make the best conversationalists. Make sure to keep a Google Alert for your company, spokespersons, and products. Reading and responding is critical to managing perceptions, sharing expertise, and building loyalty.
  - There’s no question, you have to compete for attention and in order to do so effectively and genuinely, you need someone who can help tell your story, the right way, through the people who reach your customers. It’s not an overnight process and it’s not something to “be gamed.” It’s a process of investing in, building and leveraging relationships now and in the long term. And yes, if you do things right, bloggers, reporters, and analysts will want to talk to you about your company and vision along the way.
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