This link has been bookmarked by 75 people . It was first bookmarked on 11 May 2008, by someone privately.
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edcoxdotnetThe press release is the least loved document in the media universe. But they do have their uses. The press release has evolved.
pr marketing socialmedia press web2.0 entrepreneur communications business
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21 May 08
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13 May 08
Mike StenhouseOver the course of the last several months, BusinessWire and PRNewswire have consistently ranked in the top 100 sources for news in Techmeme’s Leaderboard.
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Triangle ProgramEditor’s note: The press release is the least loved document in the media universe.
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McBride CoursesEditor’s note: The press release is the least loved document in the media universe.
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12 May 08
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The best releases are going to be outward-focused and reflective of the state of the market, how you fit in it, and what’s in it for the potential stakeholders (customers).
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try to keep the release between 400 – 500 words or lower.
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the greatest targets for SEO releases are actually customers, not journalists.
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ensure that your top keywords are included towards the front of the release, especially in the headline and subhead, as well as the boilerplate
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those keywords as anchor text to link back to strategic landing pages on your Website, ensure that those pages are also keyword optimized as well. It’s important not to overuse each word or over link.
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Keyword density, the number of times a keyword or phrase appears compared to the total number of words in a page, is optimized between 2-8% according to experts. I’ve erred in the middle of that ratio
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Picture an everyday blog post, with a headline, intro paragraph, news facts, genuine quotes, and supporting market data (with links) combined with embedded socializable content, such as video from Viddler, pictures from flickr, screencasts hosted at YouTube, supporting documents piped from Docstoc, the use of social tools to bookmark, relevant tags for indexing and discoverability, subscriptions via RSS, friending company contacts via LinkedIn or Facebook, and most importantly, the ability to take compartmentalized components of the SMR to use as building blocks for a new story (embed codes).
SMRs can also include other social elements such as trackbacks, the ability to track and host comments, and also they’re findable within social media search engines such as Technorati, Google Blog Search, BlogPulse, Yacktrack, and Ask Blog Search.
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Barbara NixonThe disruption of the Web has splintered press releases into a variety of formats to serve different audiences and different purposes: Traditional releases for media, SEO (search engine optimized) releases for customers, and Social Media Releases for pres
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11 May 08
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