But most importantly, Graf is zeroing in on making Kyte a platform for musicians, media companies, and mobile carriers. He sees Kyte being used more by established personalities and media companies to produce the initial content, and then being shared and distributed by the audience via the Kyte player. To that end, he just launched
Kyte.com
as a site for branded partners (including bloggers) to tap into the Kyte platform. All four major music labels are using Kyte to create branded players that can be widgetized and distributed all over the Web. (See ours below, which shows an interview with Graf that I filmed using his cell phone).
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