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The Secret Strategies Behind Many “Viral” Videos
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nocatsterUpdate: Dan has a follow up to this post, here. This guest post was written by Dan Ackerman Greenberg, co-founder of viral ...
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Heinz WittenbrinkFaustregeln für die Produktion viraler Videos: "Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the
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Elias SkenderidisHow to make a video viral...Strategy and tips for successsful viral videos
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Recently, I’ve noticed a trend towards titling videos with the phrases “exclusive,” “behind the scenes,” and “leaked video.”
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If we have multiple videos, we post all of them at once.
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I don’t care how “viral” you think your video is; no one is going to find it and no one is going to watch it.
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In other words, not all videos go viral organically – there is a method to the madness.
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The Secret Strategies Behind Many “Viral” Videos
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This guest post was written by Dan Ackerman Greenberg
, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. - 1 more annotations...
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create some sort of controversy in the comments section below the video
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we’ve worked on 80-90 videos and we’ve seen overwhelming success
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The core concept of video marketing on YouTube is to harness the power of the site’s traffic. Here’s the idea: something like 80 million videos are watched each day on YouTube, and a significant number of those views come from people clicking the “Videos” tab at the top. The goal is to get a video on that Videos page, which lists the Daily Most Viewed videos.
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“How the hell did that video get so many views?”
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help market a series of viral clips they had created in advance of a blockbuster
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In other words, not all videos go viral organically – there is a method to the madness.
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I’ve noticed a trend towards titling videos with the phrases “exclusive,” “behind the scenes,” and “leaked video.”
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my job: to get at least 100,000 people to watch my clients’ “viral” videos.
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ur clients give us videos and we make them go viral
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The Secret Strategies Behind Many “Viral” Videos
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Content is NOT King
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- Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not against any rules.
- Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
- MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. We take advantage of this.
- Facebook: Share, share, share. We’ve taken Dave McClure’s advice and built a sizeable presence on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.
- Email lists: Send the video to an email list. Depending on the size of the list (and the recipients’ willingness to receive links to YouTube videos), this can be a very effective strategy.
- Friends: Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook.
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one of which is grabbed from the exact middle of the video
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- Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not against any rules.
- Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
- MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. We take advantage of this.
- Facebook: Share, share, share. We’ve taken Dave McClure’s advice and built a sizeable presence on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.
- Email lists: Send the video to an email list. Depending on the size of the list (and the recipients’ willingness to receive links to YouTube videos), this can be a very effective strategy.
- Friends: Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook.
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one of which is grabbed from the exact middle of the video
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Warner CarterHow to farm Youtube
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Dave DuarteHave you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen.
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Mark DavidsonOver the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the techniques I use to do my job: to get at least
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Stephan MillerThe Wild West days of Lonely Girl and Ask A Ninja are over. You simply can’t expect to post great videos on YouTube and have them go viral on their own, even if you think you have the best videos ever. These days, achieving true virality takes serious cre
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Doug PetersonThe Secret Strategies Behind Many “Viral” Videos
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Karin JannerDan Ackerman Greenberg
über virale Werbefilme -
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this didn’t happen naturally,
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Tomas Mrkvickavideos,advertising,viral
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Kevin LimViral video strategies written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class.
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Noah SimonViral Marketing
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M JHave you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happ
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accounts on each forum and posting back and forth between a few different users. Yes, it’s tedio
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Adriana Lukashow not to do it, another reason why people should be their own platforms...
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- Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not against any rules.
- Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
- MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. We take advantage of this.
- Facebook: Share, share, share. We’ve taken Dave McClure’s advice and built a sizeable presence on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.
- Email lists: Send the video to an email list. Depending on the size of the list (and the recipients’ willingness to receive links to YouTube videos), this can be a very effective strategy.
- Friends: Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook.
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As we edit our videos, we make sure that the frame at the very middle is interesting. It’s no surprise that videos with thumbnails of half naked women get hundreds of thousands of views. Not to say that this is the best strategy, but you get the idea. Two rules of thumb: the thumbnail should be clear (suggesting high video quality) and ideally it should have a face or at least a person in it.
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Michel BauwensOver the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral
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Fabian HerbelEin Profi plaudert aus dem Nähkästchen
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Onyx Godyou know what's viral too? This website:
Making dividends the easy way - http://largeamountofdough.blogspot.com -
Alan LevineIn this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.
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The Secret Strategies Behind Many “Viral” Videos
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The core concept of video marketing on YouTube is to harness the power of the site’s traffic. Here’s the idea: something like 80 million videos are watched each day on YouTube, and a significant number of those views come from people clicking the “Videos” tab at the top. The goal is to get a video on that Videos page, which lists the Daily Most Viewed videos.
- 18 more annotations...
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Julia LesageMaker of viral videos reveals his strategy, with many insights into how to manipulate web viewership and ranking; clever and disturbing
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Marion WaltonHow to farm Youtube
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David Jennings"YouTube surely doesn’t like what we’re doing and our clients hate to admit that they need professional help with their “viral†videos." The founder of a viral promotion company shares nine of his techniques
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Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?†Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.
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