eXelate Raises $4M for Delayed-Ad Exchange - The Diigo Meta page

• 18 Apr 08
  

  shaydm h

  utr2 advertising

  • In another example that investments in Internet advertising startups are far from cooling, eXelate is announcing a $4M investment from Carmel Ventures.

    
    

    The Israeli company offers a marketplace called the “eXelate Targeting eXchange” which is focused on what they are calling “Delayed-Ads.”

    
    

    Here’s how it works: An ad network participating in eXelate’s exchange purchases from publishers the right to place Delayed-Ad cookies on users with vertical-specific interests (travel, automotive, etc.). When such users later visit publisher sites that fall under the realm of the ad network, they are shown targeted ads relevant to the interest-specific site they received their Delayed-Ad cookie on. Hence, “Delayed-Ad.”

• 05 Nov 07
  

  tomsturge Sturge

  funding

• 30 Oct 07
  

  airesearch

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.