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Jared MirabileBuilding social networks / communities
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manu deaThere are roughly three types of companies that have emerged in the space of white label social networking. The first provides hosted, do-it-yourself solutions with which customers can largely point and click their way to a brand new social network. Companies of this type interact minimally with their customers and rather focus on providing the network-building tools that they demand.
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nikkistrickThe news may overflow with stories about the social networking giants, such as Facebook and MySpace, but a horde of companies are doing ...
socialmedia work research interesting socialnetworking web2.0 social software community
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Frame AA TechCrunch comparative analysis of DIY social networking services.
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jaycrossThere are roughly three types of companies that have emerged in the space of white label social networking. The first provides hosted, do-it-yourself solutions with which customers can largely point and click their way to a brand new social network. Compa
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Ning provides the best platform for setting up good-looking, sophisticated social networks
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KickApps provides the best platform for integrating social networking components into existing websites
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CrowdVine and Haystack are viable options for organizations that are looking for simple social networks to improve personalized communication online
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CollectiveX
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GoingOn
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hybrid
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Terje WoldThese up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks (often from scratch) and to tailor those networks to a range of purposes.
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Iván FanegoThe news may overflow with stories about the social networking giants, such as Facebook and MySpace, but a horde of companies are doing ...
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KickApps provides the best platform for integrating social networking components into existing websites.
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K EppsOut of the services that we review below, we found that Ning provides the best platform for setting up good-looking, sophisticated social networks with minimal effort. KickApps provides the best platform for integrating social networking components into existing websites. CrowdVine and Haystack are viable options for organizations that are looking for simple social networks to improve personalized communication online. CollectiveX is most suitable for existing groups that want to collaborate online. And GoingOn provides a promising hybrid solution with capabilities shared by both Ning and KickApps.
socialnetworking web2.0 social socialnetwork community tools
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20 Dec 08
social networking web2.0 community tools software ...
The news may overflow with stories about the social networking giants, such as Facebook and MySpace, but a horde of companies are doing their best to reduce the fundamental features of these websites to mere commodities. These up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks (often from scratch) and to tailor those networks to a range of purposes.
The idea of white labeling a network is to make the platform provider as invisible as possible to the social network’s users and to brand the network with the builder’s identity or intent. While definitions of “social networking” may vary, social networks are primarily defined by member profiles and some sort of user generated content.
There are roughly three types of companies that have emerged in the space of white label social networking. The first provides hosted, do-it-yourself solutions with which customers can largely point and click their way to a brand new social network. Companies of this type interact minimally with their customers and rather focus on providing the network-building tools that they demand.
We have taken a sample of nine of these companies - Ning, KickApps, CrowdVine, GoingOn, CollectiveX, Me.com, PeopleAggregator, Haystack, and ONEsite - all of which provide free baseline services, and reviewed them individually below. We have also included the chart on the right summarizing all of these companies’ offerings. Credit for initial research into these companies goes to Jeremiah Owyang who compiled a comprehensive list of white label social networking services.
The second type of company provides social networking software for download and installation onto one’s server. The third type works very closely with clients to build a social network based on their needs. These companies might suite your needs much better than any do-it-yourself social networking service, so you may want to check out co -
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J. D. EbberlyThe news may overflow with stories about the social networking giants, such as Facebook and MySpace, but a horde of companies are doing ...
socialnetworking MichaelArrington TechCrunch web2.0 social socialnetwork community tools software socialnetworks
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Ludwig HöferThe news may overflow with stories about the social networking giants, such as Facebook and MySpace, but a horde of companies are doing
(tags: strategie plan entrepreneurship business)
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Ellen Ingrahamwhite label socialnetworksThe idea of white labeling a network is to make the platform provider as invisible as possible to the social network’s users and to brand the network with the builder’s identity or intent. While definitions of “social networking” may vary, social networks are primarily defined by member profiles and some sort of user generated content.
Techcrunch socialnetworking web2.0 social socialnetwork community tools socialnetworks software
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These up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks (often from scratch) and to tailor those networks to a range of purposes.
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The idea of white labeling a network is to make the platform provider as invisible as possible to the social network’s users and to brand the network with the builder’s identity or intent. While definitions of “social networking” may vary, social networks are primarily defined by member profiles and some sort of user generated content.
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There are roughly three types of companies that have emerged in the space of white label social networking. The first provides hosted, do-it-yourself solutions with which customers can largely point and click their way to a brand new social network. Companies of this type interact minimally with their customers and rather focus on providing the network-building tools that they demand.
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Ning
Ning (which means “peace” in Chinese, in case you were wondering) currently provides by a wide margin the best platform for setting up fully functional and visually appealing social networks from scratch. While Ning attempts to provide essentially the same out-of-the-box service as GoingOn, Me.com, PeopleAggregator, and ONEsite, none of its competitors can yet match the professionalism of its product. -
CrowdVine may not be pretty or intricate but it’s not meant to be. Until recently a one-man show embodied by Tony Stubblebine, CrowdVine provides the simplest, most basic solution for those looking to set up their own social network
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ollectiveX is a borderline white label social network platform. Its questionability arises from its orientation around exclusive groups (”groupsite” being its word for “network”) and from its very narrow range of customization options. Additionally, members of a CollectiveX group cannot friend each other, so it lacks a basic feature of virtually every social network (apparently, it is presumed that everyone within a group knows each other).
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Me.com
, which runs on top of software called SNAPP, is the MySpace of white label social networking platforms (and I mean that derogatorily). The idea, as with Ning, is to set up a network in a minimal number of steps. However, each of Me.com’s themes is an eyesore and, worse, the organization of elements throughout the default network is horrible. If you like this MySpace approach to user interface design, then you’ll be right at home. I, for one, get a headache just looking at the thing. -
ONEsite, a subsidiary of the hosting company Catalog.com, provides a hybrid social networking/website hosting solution. They allow you to mask your social network’s URL so that it meshes with an existing website, but they won’t offer you their free social networking solution unless you buy a domain with them. In the limited time of this study, we weren’t able to set up a network of our own.
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The second type of company provides social networking software for download and installation onto one’s server.
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Whereas Ning holds your hand from start to finish as you construct your social network, KickApps is targeted more at web developers (and companies with web developers on staff) who want to incorporate social networking features into their existing websites without going through the hassle of coding and maintaining those features on their own.
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Representatives for GoingOn (still in beta) admit that their site is ugly (and, I should add, quite disorganized), but appearances tend to mask the potential of this company’s platform, which is intended to straddle the divide between those of Ning and KickApps. Built on top of Drupal, GoingOn provides easy network setup a la Ning, but the company is also partnering with media companies (with results such as Forbes Office Pranks and the American Superstar Mag Lounge) to integrate social networks into existing websites a la KickApps
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Broadband Mechanics’ PeopleAggregator is an experiment in building social networks around open standards so that people can easily move between networks, whether or not those networks are run by the same owners or contain the same features. If the social networking world were run the way Broadband Mechanics’ CEO Marc Canter envisions, Facebook users would easily be able to carry their identity (including all the information they owned on Facebook) over to MySpace, Orkut, and Friendster. Then any changes to their identities on those networks could be brought back over to Facebook. -
Haystack, a Cerado product, is a social networking utility that is even more stripped down than CrowdVine. Networks (or “haystacks”) built on this platform are very simple, both visually and functionally. The main features consist only of profiles and group blogging.
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