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The Apple TV digital media receiver has never been one of Apple's great success stories since its release in January. Now, sales figures from a leading analyst show that it is selling even worse than first thought. So will Apple kill it off?
One of the key reasons for the Apple TV's apparent lack of success has been a lack of decent video content on the iTunes Store. This is particularly true of the UK store, which is limited to pricey TV shows and short Pixar film movies.
However critics of Forrester's own research point out that its US-centric survey also includes responses from Canada where movies and TV programmes aren't even available in iTunes. This distorts the results.
Mac site Roughly Drafted has questioned Forrester's analysis. This is because Forrester claimed in January that iTunes sales were already in decline, even though other analysts were finding the opposite. Apple was forced to issue a rare statement dismissing claims made as a result of Forrester's research.
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