This link has been bookmarked by 68 people . It was first bookmarked on 15 Jul 2006, by Ian Delaney.
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Eyal makes a good argument: that virality — users inviting their friends to try an app — is less important (and more annoying) than habitual use of apps: habit is the new viral.
Nir Eyal via TechCrunch
The Curated Web Will Run On Habits
Increasingly, companies will become experts at designing user habits. Curated Web companies already rely on these methods. This new breed of company, defined by the ability to help users find only the content they care about, includes such white-hot companies as Pinterest and Tumblr. These companies have habit formation embedded in their DNA. This is because data collection is at the heart of any Curated Web business and to succeed, they must predict what users will think is most personally relevant.
Curated Web companies can only improve if users tell their systems what they want to see more of. If users use the service sparingly, it is less valuable than if they use it habitually. The more the user engages with a Curated Web company, the more data the company has to tailor and improve the user’s experience. This self-improving feedback loop has the potential to be more useful – and more addictive — than anything we’ve seen before.
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However, I think Eyal’s characterization — helping users ‘find only the content they care about’ — is too limited. Steve Jobs said the users don’t know what they want, so by extension, they don’t know what they care about.
Getting back to Eyal’s habituation remark, these new tools will have to meld into the user’s existing behaviors and amplify them in some adjacent way.
For example, I’ve started to experiment with the user of Timely.is instead of Bitly as a way to publish Tweets. It ‘fits the hand’ in the sense that it works much like Bitly: a bookmarklet in the browser that creates an editable tweet with a shortened URL back to the source. Like Bitly, it provides stats on clickthroughs, but adds one additional feature: the ability to queue tweets and have them post over time.
So, I am able to develop a new Timely habit because it is similar to my habituated use of Bitly, but adding an additional capability. And there is a viral vestige: the promotion of Timely in the footer of the tweets.
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I am using the term liquid media to represent this new soupy, swirling, turbulent cascade of various media types being pulled into the streaming mess of today’s social media.
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This is all happening because we will naturally gravitate to the place with the fastest tempo, because the best stuff appears there first. Paradoxically, the places with the strongest flow will seem the most calm, because we won’t be jumping from the stream to the browser and back again a hundred times a day: we will stay in the stream: media content will be harvested, and pulled into context for us.
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the same number of people generate more and better ideas separately than together. In fact, according to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact.
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Those who study multi-tasking report that you can’t work on two projects simultaneously, but the dynamic is different when you have more than one creative project to complete. In that situation, more projects get completed on time when you allow yourself to switch between them if solutions don’t come immediately. This corroborates surveys showing that professors who set papers aside to incubate ultimately publish more papers. Similarly, preeminent mathematicians usually work on more than one proof at a time.
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The Flipboard Dilemma: Who Owns User Experience?
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The rise of tools like Flipboard may represent a new day. Tools that intentionally sidestep RSS, and instead reach through the URL and spider the websites themselves, like search engines do. Search engines build indexes and return snippets clipped from the myriad sites they have visited based on the search queries users enter. But Flipboard is tapping into our social networks — like those that I follow on Twitter — by reaching through the URLs in the Twitter stream, and aggregating what they point to, and rendering it in a magazine-like UX.
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Perhaps even more contentious will be the response of Facebook and other social services like Twitter. To the extent that Flipboard replaces their UX, they may lose revenue as well. Twitter recently has moved into the realm of building its own clients and does so with the explicit goal of making ad revenue. These social network giants could block access to Flipboard and other tools of this sort, simply because they will resist being treated as a dumb pipe of social messages. Facebook will certainly move aggressively if Flipboard ‘dumbs down’ what Facebook does for users, treating it just as a messaging bus with URLs, pictures, and social gestures embedded in it.
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It is relatively simple to extrapolate to a near future in which Flipboard, or some other entrant with similar aspirations, has ginned up a superior user experience, one that involves its own layers of sociality. Imagine that Flipboard can offer its users greater benefits by communicating directly through Flipboard, and not through underlying services like Twitter or Facebook — for example, being able to share Tumblr like reblog capabilities, or some other dimension of sociality that naturally falls out of the iPad experience.
I am certain that Twitter and Facebook would consider this course of events — however hypothetical — with some alarm.I believe that these companies must retain control of their user experience, and they must resist being commoditized by a richer layer of sociality superimposed above their offerings.
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INF 6107Stowe Boyd est un fin analyste des médias sociaux. Il s'intéresse particulièrement au partage de connaissances en temps réel (messagerie instantanée, microblogues).
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social tools, and their impact on business, media, and society
blogs:consulting social_computing co-creators_of_the_new_web delicious_import
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Dan KeldsenThe incomparable Stowe Boyd, is also one of our Enterprise 2.0 advisors, on the AIIM Enterprise 2.0 Advisory Panel. Coined the term "social software" many years back, he's always pushing the edge. Read! Learn!
collaboration web2.0 tags socialsoftware aiim_e2.0_advisory_panel enterprise2.0
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