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Ramón SuárezFor individuals who are neither designers nor artists, it may seem like those who are, use a lot of smoke and mirrors, magically whipping up each stunning creation. Artistic talent and creativity can certainly aid and enhance the final result, but design,
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imagery which could be used as the foundation for background texture, and act as supporting visual content. The lists I created earlier in the Exploration phase helped provide direction and spawned additional ideas.
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thumbnail sketches [.gif, 46 KB] on a pad of paper. Thumbnails are small sketches which can literally be as small as your thumbnail, or as big as a couple inches in width and/or height. Think of the kind of drawing that might be seen on a cocktail napkin. Thumbnails are intended to capture the basic ideas for page composition, like header placement, column structure, and text alignment without allowing the temptation to focus on small details too early in the process.
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Evocations of different typefaces are subliminal to most people, but a designer will go to great lengths to ensure the selection and construction of type complements the mood of the piece.
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For the Garden design, I began by studying the content (text) of the existing page, making a model in my head of the document flow and hierarchy. I aggregated the sections of the page into logical groupings and assigned each a priority. I also spent time thinking about the purpose of the project,
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Another helpful task in the process involves looking at pre-existing ideas and executions created by peers, mentors, heros, and/or competitors. Competitive analysis identifies the strengths and weaknesses of those existing designs. It can reveal gaps which still need to be filled and shortcomings which should be met. The ability to study what others have designed for the same (or similar) problem lends a sizeable advantage, since a great deal can be learned from their successes and failures.
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When tackling a design project with limitless creative boundaries, I like to begin by creating lists of relevant words, topics, and phrases. Sort of a free-form brainstorming of thoughts related to the project at hand. Some are abstract and loose, some are concrete and tightly related. By creating these lists, I try to gain a broadened perspective of the problem I’m attempting to solve, and often uncover additional ideas and concepts which weren’t so obvious at the outset.
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A Design Process Revealed
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elysa riceWhere to begin: essential reference from ALA ""A Design Process Revealed," from Douglas Bowman: for non-designers who need to design"
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10 Jul 06
Javier PimientaAs I mentioned in a related log entry about my CSS Zen Garden submission, I thought it might be interesting to share the process I went through to create the design I titled Golden Mean.
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