What you need (okay, want) to know about Seth Godin on Squidoo

This link has been bookmarked by 31 people . It was first bookmarked on 22 Jul 2006, by Hannelore Vonier.

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Seth Godin's "homepage" in Squidoo.

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Jaakko H
Seth Godin's "homepage" in Squidoo.

internet inspiration seth_godin marketing =edited
30 Dec 08

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WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.

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eyal matsliah
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- Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?
- The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe.
  It's about the fact that people want bottled water, not tap
  >, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.
- 8 more annotations...
- - It's about the fact that people want bottled water, not tap
  - The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
  - It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.
  - Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.
  - One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.
  - In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working.
  - For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed.
  - SETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS)
05 Feb 07

Steven Arends
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10 Jan 07

David Koopmans
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- SETH'S PHILO
  SOPHY
  >
17 Nov 06

Russell Manley
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30 Aug 06

Daniel Jomphe
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03 Aug 06

Mase Time
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22 Jul 06

Hannelore Vonier
blog top-ten
- TOP TEN 'SETH'S BLOG' POSTS OF ALL TIME
  
  Small is the new big
  
  How the net turns the advantage of the mighty upside down.
  
  Don't shave that yak!
  
  How to get things done.
  
  What makes an idea viral?
  
  How ideas spread. The short version
  
  Beware the CEO Blog
  
  Well, beware the bad ones, anyway.
  
  The new digital divide
  
  It's about attitude, not bandwidth
  
  Two kinds of writing
  
  For strangers and for friends, of course.
  
  Death plus a fine
  
  Just a photo
30 Jan 06

Jérémie Pottier
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11 Jan 06

mase mase
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