Text mining enables organizations to explore the "unstructured" information contained in text in much the same way that data mining explores tabular or "structured" data. Through text mining, you can uncover hidden patterns, relationships, and trends in text. As a result, you gain greater insight from articles, reports, surveys, call center notes fields, e-mail, Web chat, and other types of text documents.
In addition, SPSS Inc. enables you to build on your text mining efforts with products that help you incorporate text in predictive data mining models—a solution we call Predictive Text Analytics.
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