This link has been bookmarked by 1 people . It was first bookmarked on 13 Jul 2009, by Iria Puyosa.
-
Iria PuyosaB. Guerin & J. M. Innes
(1) Department of Behavioural Sciences, James Cook University
(2) University of Adelaide, Australia
Accepted: 1 June 1989
Abstract This paper reviews the literature on cognitive tuning sets: the expectations of having to transmit or receive information. It is shown that having to transmit information leads to a unified and distorted summary being transmitted, a reluctance to receive additional information, a rejection of inconsistent information, and a shaping of the material to accommodate the anticipated audience. As well, the opinions of the transmitters become polarized. It is argued that the receiver condition is probably not the correct control group to use since the outcome depends on the uncontrolled perceived goals. It is suggested that future research should probably treat the multiple effects of cognitive tuning sets separately. An integrated explanation is given in terms of anticipating the consequences of communication.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.