Steve Ransom on 2009-06-17
I know this happens in classrooms as well. Teachers encourage creativity only within well-defined (restrictive?) parameters.
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There seems to be a destructive relationship between group conformity, consensus, opinion-sharing, open networking, social media and creativity. Is the answer in promoting individualism, solitude?
Creativity is a much coveted asset for a very simple reason: an idea that transcends orthodoxy has the power to bring wealth, fame and status. Commercial, scientific, educational and artistic organisations, therefore, often talk about how they want to foster creativity.
Unfortunately groups only rarely foment great ideas because people in them are powerfully shaped by group norms: the unwritten rules which describe how individuals in a group 'are' and how they 'ought' to behave. Norms influence what people believe is right and wrong just as surely as real laws, but with none of the permanence or transparency of written regulations.
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Collaboration, cooperation, communities of practice, collective intelligence, and similar concepts have become very popular concepts in society, business, and education. Any system of organization must pay utmost homage to the primacy of the individual. Wisdom of the crowds is often misinterpreted as suggesting that people are intelligent when they think together. It’s more accurate to say that people are intelligent when they think alone and that this intelligence is amplified when they connect. It’s a subtle but vital distinction. A homogeneous group is often not very effective at creativity. Individual diversity, connected, produces substantial advances. A group can refine, extend, augment, and even perfect certain concepts and ideas.
Unfortunately groups only rarely foment great ideas because people in them are powerfully shaped by group norms: the unwritten rules which describe how individuals in a group 'are' and how they 'ought' to behave.
Research shows group members equate creativity with conformity.
Great blog entry that looks at how group norms effect creative thinking.
Unfortunately groups only rarely foment great ideas because people in them are powerfully shaped by group norms: the unwritten rules which describe how individuals in a group 'are' and how they 'ought' to behave.
Steve Ransom on 2009-06-17
I know this happens in classrooms as well. Teachers encourage creativity only within well-defined (restrictive?) parameters.
So if you really covet creativity, then there's one rule you'd be well advised to follow: go it alone.
Steve Ransom on 2009-06-17
I don't really buy this advice, although I do think that the larger the group, the more difficult it is to remain creative.
Research showing that group members equate creativity with conformity
Unfortunately groups only rarely foment great ideas because people in them are powerfully shaped by group norms: the unwritten rules which describe how individuals in a group 'are' and how they 'ought' to behave. Norms influence what people believe is right and wrong just as surely as real laws, but with none of the permanence or transparency of written regulations.
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