This link has been bookmarked by 1 people . It was first bookmarked on 11 May 2010, by Martin Koser.
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11 May 10
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I find that most of my clients get started by microblogging about, well, microblogging itself. The medium is the message. But as a user becomes more comfortable, the message becomes, well, the message. It's not unusual to see a progression like this as a new user finds her way into microblogging:
"Is this thing on?"
"We'll use microblogging to share information."
"Wow, I'm microblogging. Cool!"
"There are oatmeal cookies in the 10th floor kitchen. Come and get 'em!"
"Does anyone have an electronic version of the slides from last week's Sales kickoff?" -
- Posts are related to work; and
- It's clear that someone (the author and/or audience) could get value from the posts; and
- They're not the kind of thing that could be just as effectively communicated via email.
A couple weeks after launch, it's not uncommon to see a separation between members of an organization who lead the way, and their colleagues who form the rest of the pack. Sometimes there's a decrease in the volume of activity, accompanied by a marked increase in quality. By quality I mean that
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