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# Public museums
* Example: In the 1990s, a generation of feminist-trained curators came into control of public museums across America. Where the old style of curatorship had emphasized the prowess of male genius, the new curators began to deconstruct the concept of “collection” and “art” itself. Among the new shows were displays of previously unrecognized female artists of many centuries, collections that highlighted the female experience of family and sexuality, and “outsider art” by the mentally disabled. Taste among the public was impacted by these collections; the mugs of Rembrandt in the 1980s gave way to the celebration of Frieda Kahlo and outsider artist xxx in the 2000’s .
* Lesson: authority figures with control over information consumption can radically revise the values of the consuming public.
* Example: In 2005, New York reality hackers began sneaking their own works of art onto the walls of the Metropolitan Museum. Before its removal, the art attracted the attention of millions of visitors.
* Lesson: Creative subterfuge of public settings by creative individuals can force consumers of culture to consider values that would not normally be embraced by the cultural institution itself.
* Sports
* Example: In the 1990s, prayer before football games throughout the American Midwest began to publicly suggest a connection between manliness, strategy, hard work, and religion. Entering at the high school level in small communities, the rite of prayer in football was less likely to be challenged than public prayer among older men, for whom prayer might be considered effeminate. Because it worked in an extra-curricular setting, prayer before football was less likely to be challenged than prayer in school itself.
* Lesson: new public values can enter the public settings only from the least controversial territory.
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