IBM Study: The end of advertising as we know it - The Diigo Meta page

• 02 Oct 09
  

  IRC Rome

  20091002-2

• 27 Sep 09
  

  Manuel Diaz

  attention, advertising, publicité, agence, agency

  advertising attentionmarketing agency

  • The next 5 years will hold more change for the advertising industry than the previous 50 did.

  • Attention
• 

  Bertrand Duperrin

  The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.”

  IBM advertising attention creativity measurement

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