Corporate Social Media, from Macro to Micro - The Diigo Meta page

• 05 Sep 09
  

  Bertrand Duperrin

  This concept of going from macro to micro must be the most significant development brought by the social Web. While in the past, the official position of a company was the *only* public position a company would have, today, a company's public face is a composition.
  
  In fact, if it's done its job well, an organization could have a myriad voices, all different, yet all on the same cultural page.
  
  Essentially, you would build the macro with a co-opetion of micros - from employees, to peers, to partners. If everyone in any organization could express themselves, unless you had an orchestrator, you'd probably have a cacophony. Not good.

  communication socialmedia culture corporatecommunication

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