Social Media Now: Climbing the Social Ladder | Social Media Club - The Diigo Meta page

• 07 Jan 08
  

  Jason Bao

  smo sns

  • at Web 2.0 Expo last week by Bill Tacer, general manager of Hitwise, who said:

     

    It’s not the 80-20 rule anymore. It’s 1-9-90.” Spread across the Web, generally 1 percent of visitors are creators and producers, 9 percent are “highly involved participators”,… and 90 percent are consumers or viewers.

  • Li splits the universe of social media participants into the following categories:

     
     
    • Creators, who publish blogs, web pages, etc, comprise 13% of users
     
    • Critics, who comment and review, comprise 19%
     
    • Collectors, who tag and bookmark, comprise 15%
     
    • Joiners, who uses social networking sites, comprise 19%
     
    • Spectators, who passively engage with social media content, comprise 33%
     
    • Inactives, who use the Net but not social media, comprise 52%

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.