Starcom MediaVest Group - The Diigo Meta page

• 19 Nov 08
  

  Paul Kaufmann

  Revenue_Stats

• 12 Jun 08
  

  akamarck

  The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. The study shows that heavy clickers are not representative of the general public.

  ppc behavior

• 30 Apr 08
  

  T V

  stats PPC CPC SEM SEO

• 07 Mar 08
  

  Jon Alexander

  advertising marketing online trends statistics Brands

• 20 Feb 08
  

  mptsk .

  While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public.

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• 18 Feb 08
  

  pea nut

  a study who clickes on ads?

• 17 Feb 08
  

  petevg

  advertising marketing research web cool

• 

  Bjoern Negelmann

  The "Click is dead" ... and the statistical prove

  branding advertising marketing statistics

• 15 Feb 08
  

  Marius Zachariasen

  stats strategy statistics research banner clicks

• 14 Feb 08
  

  hyacint

  advertising marketing online

• 13 Feb 08
  

  Sam Schuman

  internet advertising

• 

  Kai Turner

  “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns

  advertising metrics

• 

  judging a campaign’s effectiveness by clicks can be detrimental because it overlooks the importance of branding while simultaneously drawing conclusions from a sub-set of people who may not be representative of the target audience.”

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• 

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• 

  Jackie

  aaa ads comscore ctr data online research

• 

  tony curzon price

  Called “Natural Born Clickers,” the study reveals that a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior.

  advertising

• 

  Bruce Lewin

  The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers

  marketing pay_per_click seo segmentation crm internet users Advertising

• 

  Tom Sepp
• 

  brett phares

  advertising research webstatistics

• 

  Matt Vance
• 

  Matthew Boatman

  pricegrabber advertising searchmarketing search marketing ads clickthru online strategy

• 12 Feb 08
  

  Ed H Chi

  advertising research marketing strategy click

• 

  metavalent stigmergy

  metavalent

  • heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public. In fact, heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000. Heavy clickers behave very differently online than the typical Internet user, and while they spend four times more time online than non-clickers, their spending does not proportionately reflect this very heavy Internet usage.
  • There is more and more emphasis by advertisers for greater return-on-objectives in campaigns, particularly in the digital space where the accountability data is so readily available
• 

  Tringard

  Study shows that click-through metrics of online ads are not as representative as previously thought of acceptance of the ad among the general internet populace.

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