Web design is a fickle industry. Just like every other form of artistic expression, Web design has undergone a continuous and surprisingly fast evolution. Once a playground for enthusiasts, it has now become a mature rich medium with strong aesthetic and functional appeal. In fact, we are experiencing what could be the golden era of Web design — or at least the best period thus far. We have powerful new tools at our disposal (CSS3, HTML5, font-embedding, etc.), a plethora of freely available resources, a strong design community and also (if you needed any more!) reliable support of Web standards in the major browsers.
We’re seeing better interaction design and more aesthetically pleasing designs. And we’re seeing more personal, engaging and memorable sites, too. But what exactly is making the difference? What new directions is Web design heading in today? What new techniques, concepts and ideas are becoming important? In this article, we present some observations on the current state of Web design. We describe existing and upcoming trends and explain how Web design might evolve in the coming months and years. We’ll also touch on what we as Web designers should be ready for to keep abreast of new challenges and opportunities.
1. Design For Delight
As designers, our job is to communicate ideas effectively. For every particular message, we create a context in which the message would work best, guiding users to achieving their tasks, gaining their trust or convincing them of whatever we’re communicating. Of course, there are endless ways to create this context. One of them is to design for visual aesthetics, surprise, joy, happiness — design for delight; design to be memorable and remarkable.
Attractive things work better and help focus and keep the user’s attention