Andy Brudtkuhl
A landing page is a special page created for the express purpose of “converting” website visitors — to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.
internetmarketing landing page web strategy
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