SEO & IA - A findability challenge » SlideShare - The Diigo Meta page

• 07 Dec 07
  

  Jason Bao

  ia seo

  • Slide 1: SEO & IA a findability challenge     Alberto Mucignat  Italian IA Summit 2007 

    Slide 2: Information Architecture (IA)   The art and science of  organizing and  labeling web site to  support usability and  findability 

    Slide 3: Search Engine Optimization (SEO)    The art and science  of making webpages  attractive to the  search engines 

    Slide 4: What about you? 

    Slide 5: Elements 

    Slide 6: The common field      Findability is a goal of IA  -Wikipedia 

    Slide 7: Typical SEO/IA informations   keywords  markup   titles links  urls  contents  meta info  labels 

    Slide 8: Challenge 

    Slide 9: Make it easy  Design for the people and, most of the time, you’ll keep the robots happy!  -UserEffect.com 

    Slide 10: Where does it all start?      ? 

    Slide 11: Where does it all start? 

    Slide 12: Google rule #1      Search engine is the real site  homepage  -David Weinberger 

    Slide 13: Google rule #2      >90% of search engine traffic is  directed to secondary pages 

    Slide 14: Old paradigma  Page #1  Page #2  Search  HP  engine  Page #n 

    Slide 15: New paradigma  Page #1  Page #2  Search  HP  engine  Page #n 

    Slide 16: Homepage is dead 

    Slide 17: Hierarchy      http://shirky.com/writings/ontology_overrated.html 

    Slide 18: Linked hierarchy      http://shirky.com/writings/ontology_overrated.html 

    Slide 19: Circularity      http://shirky.com/writings/ontology_overrated.html 

    Slide 20: Findability      http://shirky.com/writings/ontology_overrated.html

  • Slide 21: Every page is a main page 

    Slide 22: we can apply to every entry page the same rules we used for the homepage 

    Slide 23: A SEO & IA Framework 

    Slide 24: Berrypicking model 

    Slide 25: From Analytics to Structure 

    Slide 26: Find important pages groups 

    Slide 27: Discover pages groups info 

    Slide 28: Define SERP elements 

    Slide 29: Context of search 

    Slide 30: Context of search      Avoid unexpected contents 

    Slide 31: Carefully define page items 

    Slide 32: Give more      http://www.youtube.com 

    Slide 33: No more dead roads 

    Slide 34: But...      the real  paradigma... 

    Slide 35: Users come from several sources   Search engine   Aggregator   WEBSITE  Mail   Direct links 

    Slide 36: Contents’ spreading   Newsletter   RSS Feed  WEBSITE Widgets   Players 

    Slide 37: Designing the inside out      Originally by Are Halland  http://www.slideshare.net/aregh/core-and-paths-designing-findability-from-  the-inside-and-out 

    Slide 38: Web 5.0 

    Slide 39: Thank you!      Alberto Mucignat   alberto.mucignat@gmail.com  skype: alberto.mucignat  http://www.mucignat.com

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.