This link has been bookmarked by 35 people . It was first bookmarked on 25 Oct 2006, by Jackie.
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27 Apr 09
Pierre MartinUn article très bien écrit qui présente clairement 10 erreurs à ne pas commetre pour créer sa campagne adWords et la gérer
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02 Apr 09
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12 Apr 08
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- Broad match: Default option: blue widget
- Phrase match: Surround the keyword in quotes: "blue widget"
- Exact match: Surround the keyword in square brackets: [blue widget]
- Negative match: Place a negative character before the keyword: -blue widget
7. Using Broad Match Only
Unless you take advantage of the phrase matching options that AdWords makes available, chances are that you're missing out on potential customers and creating a higher CPC for yourself.
As the name suggests, broad matches are usually less targeted than exact and phrase matches. Broad matching is the default option under which your ads will appear for expanded matches such as plurals or relevant keyword variations.
When you utilize phrase matching, your ad will appear for your chosen search terms in the order that you specify, and sometimes for other terms, too. Exact matching is by far the most targeted option to use, so don't neglect it! You ad will appear for the exact keyword you specified. The negative keyword option is also a great tool -- it allows you to specify the keywords for which you don't want the ads to appear. Here's a quick example of how these targeting options work:
Take the time to test these different matching techniques, and to tweak your selections to improve your conversions. Broad matching is not necessarily the best -- or only -- option!
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03 Apr 08
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For example, if you ran an automotive dealership then, it wouldn't be in your best interests to target the keyword "truck." The cost per click (CPC) for such a generic keyword would be incredibly high when compared to a more descriptive and relevant keyword, such as "T-Z783 Extended Cab."
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must understand exactly what it is that makes your organization stand out from the competition
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clarity and relevance.
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which URL would you send prospects to? Instead of sending them to
www.auto-motive-dealership.com, you'd send them straight towww.auto-motive-dealership.com/T-Z783_Extended_Cab.html, of course! -
Let's image that you own a sporting goods store. You might start by grouping all the ads you'd targeted towards hockey skates into a single ad group. You'd then create another ad-group which would contain ads that targeted hockey sticks, another that contained ads for hockey gloves, and so on.
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"hockey equipment" to hold all of the ad groups in the campaign. Then, you can repeat the process of creating ad groups for tennis -- one group for shoes, one for racquets, and so on -- and drop all the groups into a single campaign called "tennis equipment."
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click through rates (CTRs)
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you must be able to identify which keywords work and which do not
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Lower the prices on certain keywords,
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The purpose of this article was to create awareness among AdWords advertisers about the common mistakes they can make with this network, and to eliminate frustrations that may emerge as you manage Google AdWords campaigns.
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19 Feb 08
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19 Aug 07
Alainn GozertOn the highly competitive Google AdWords pay per click (PPC) search engine, it's now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. All of us want to achieve maximum return on investment (ROI) for the k
adwords google marketing seo adsense keywords business advertising SEM ads 2read
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14 Jul 07
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20 Jun 07
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broad matches are usually less targeted than exact and phrase matches.
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13 Dec 06
highrollerOn the highly competitive Google AdWords pay per click (PPC) search engine, it's now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. All of us want to achieve maximum return on investment (ROI) for the k
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01 Nov 06
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10 Jun 06
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