Wily E Coyote: Traditional PR is Running on Thin Air

Mike Henderson's personal annotations on this page

Mehwolfy bookmarked on 2009-03-15 PR socialmedia

Article givign reasons and examples of the Trad PR to NEW PR change...

Because nothing changes unless you have to change. And you only have to change when you have to change because things have become fiscally painful
Advertising is moving rapidly online, and it is moving towards search engine advertising, not journalism.
There are many smaller startups who have done the same: zero dollars spent on PR and marketing.
Dell, for example, recently hired Andy Lark, one of the top new media strategists in SIlicon Valley, imho. What do you think Dell intends to do with that hire? It won't be marketing-and-PR-as-usual, that's for sure.
Traditional PR doesn't provide the same bang for the buck.

This link has been bookmarked by 3 people . It was first bookmarked on 11 Oct 2007, by Brian Solis.

15 Mar 09

Mike Henderson
Article givign reasons and examples of the Trad PR to NEW PR change...

PR socialmedia
- Because nothing changes unless you have to change. And you only have to change when you have to change because things have become fiscally painful
- Advertising is moving rapidly online, and it is moving towards search engine advertising, not journalism.
- 3 more annotations...
- - There are many smaller startups who have done the same: zero dollars spent on PR and marketing.
  - Dell, for example, recently hired Andy Lark, one of the top new media strategists in SIlicon Valley, imho. What do you think Dell intends to do with that hire? It won't be marketing-and-PR-as-usual, that's for sure.
  - Traditional PR doesn't provide the same bang for the buck.
27 Mar 08

Brian Solis
2.0 communication communications foremski nowisgone pr pr2.0 public publicrelations relations tom
11 Nov 07

Adriana Lukas
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