This link has been bookmarked by 72 people . It was first bookmarked on 15 Jul 2008, by Helen Kurukulasuriya.
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Fogday StudiosDISCLAIMER: Please bear in mind that absolutely no genuine empirical or meaningful data was used in this study so don’t blame me if your viral lands you in the dole queue. Remember, 90% of this stuff is in the execution.
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19 Aug 08
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07 Aug 08
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you fly to the moon and you do all of this to bring to the consumer the finest ingredients
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we see the consumer doing obscene and/or comical and/or desperate things in order to get their hands on your wonderful product. This appears to work great for products that are tasty or emotionally stimulating and is often used on a fairly naive and suggestible target market such as children or men.
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Scaremongery
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Clean your toilet with our product or else germs will learn to talk, become obnoxious and criticise your choice of bra
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A big brand with a large amount of spare cash that they don’t know what to do with hits up a hip agency in London or New York to come up with a totally mentalist campaign and someone senior at said brand has the balls to actually do it (probably because they are fearless and Japanese). The agency thinks of the most mental and agonisingly difficult thing to do, gets some intern to do it and then films everything.
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If you’ve got a really ace product that people already love then it can just speak for itself and you have a really easy job on your hands.
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Apple love this pattern because they just show their product, stick a folksy soundtrack on it and everyone goes ‘Ooooooh, where can I buy it?
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06 Aug 08
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28 Jul 08
Chris PunkeThere are exactly one hundred million billion new viral marketing campaigns seeded every 10 minutes - the vast majority are completely dire and destined to fail. So what separates success from failure? Well, the best appear to exhibit similar patterns and
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27 Jul 08
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24 Jul 08
Felipe Santosartigo classificando marketing viral
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23 Jul 08
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18 Jul 08
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urban sheep“So what separates success from failure? Well, the best appear to exhibit similar patterns and by using these patterns in your own campaigns you could be on your way to a free buffet and a drunken snog at next Summer’s Revolution Awards.”
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17 Jul 08
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14 Jul 08
Adam CroweHilarious (and slightly obsessive). "Just need to stick your brand in there somehow." -- Hehe!
advertising viral design patterns meta storytelling archetypes memetics funny via:mirola
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11 Jul 08
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