That's because the images and short stories that fill these magazines are submitted by its readers. Folks post their photos to a Web site, the site's readers vote on the best ones, then a small team of editors assembles its top choices into the magazines.
8020 Publishing has a strong ownership pedigree (Halsey Minor and ex-Conde Nast execs) and a fascinating model. Each bi-monthly issue of its two magazines is composed entirely of content submitted by readers. It takes a staff of only 19 people to produce the two titles and they'll be profitable by next year.
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