Primarily because it fits with our philosophy and with our goals - to be as open as possible about everything that we do. There's certain information we're bound not to reveal (like a full client list or the exact amount each client/project earned us), and there's other pieces of data that would make for a negative experience if they were revealed (like exactly how much each SEOmozzer earns). But, with those exceptions, it's my opinion that we have nothing to lose from revealing our finances and everything to gain. There's no competitive information contained here that our competitors could use against us and nothing that would hurt our reputation (at least, in my opinion). I believe that honesty and transparency are the greatest ways that we can give back to a community that has so warmly welcomed us.
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