This link has been bookmarked by 4 people . It was first bookmarked on 16 Jun 2008, by de Villamil Frédéric.
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01 Jul 08
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- Contact a number of medium-high PageRank/Trusted websites about monetizing ad blocks with "juice"-passing links. Very often, these sites will simply sell the space without even realizing the potential Google-related implications.
- Start selling links through relationship marketing - connecting with SEO firms who can re-sell the links, attending conferences for personal connections to potential buyers, and even advertising on the web (Google may have killed ads for "text links," but you can still find a full cadre of advertisers for link brokers, high pagerank links, link buying, etc).
- Create blocks of text link ads that point to the client pages from the seller, paying the rental price for the link space while earning a bonus on the extra amount earned from the buyers.
- Anonymizing & randomizing the HTML code used to display the ads. One smaller company I've seen will never use the same HTML styles twice to minimize the likelihood of discovery.
- Linking to half clients / half non-clients in the ad blocks, to help dissuade the engines from wholesale punishing the sites in the ads
- Modifying anchor text and link source (linking to multiple pages on a domain, or even domains/URLs that 301-redirect to the client's pages).
- Running only a few ad blocks per site to help lessen the risk of identification through sitewide/multiple links from a domain type detection.
How Paid Links Work on a Network Level:
For the last 4 years, a number of large, generally well-known link brokers have operated in the gray area of Google's paid links guidelines. Their operations generally follow a similar thread:
Smart link brokers have taken a number of additional steps to help prevent discovery (and devaluation) by Google, including:
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Actively penalizing not only sites that sell, but sites that buy
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Penalties include lowering of rankings
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17 Jun 08
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16 Jun 08
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