SEOmoz | Building Bricks: Keyword Discovery Process for Small Businesses - The Diigo Meta page

• 12 Jan 12
  

  Matt Ritter

  SEO

  • I ask the client to explain first, in one word, the service they provide:

     

      One word: Widget

  • Then I ask them to specify the service in two words:

     

      Two words: Widget widgetisation
  • repeat till we have run up to a 5 word combination

  • I switch the rules and ask:

     

      If you had to look for another person apart from yourself, using Google, without using any of the words above, what would you look for?

     

      As a rule of thumb, answers usually include:

     
     
    1.   Common synonyms
     
    2.   Similar (but not exact) or complementary services
     
    3.   Layman definitions
     
    4.   Other brands / providers / businesses
  • n the first instance I covered the most common and generic keyword and longtail variations based on definitions. In the second, I covered alternative keywords, complementary keywords, brand keywords, and competitor name / competitor brand keywords.

  3 more annotations...

• 04 Mar 10
  

  hvbtwui

  keywords-research seomoz

• 09 Jul 08
  

  teresa smith
• 29 Jun 08
  

  Ethan Gardner

  This half hour process has now enabled us to identify a fair list of target keywords, while at the same time inspired confidence in a client who knows less about your specialty, but knows his / her own field well.

  seo keywordresearch keywordstrategy webMarketing del.icio.us

• 12 Jun 08
  

  article keywordresearch sem seo searchenginemarketing searchengineoptimization

• 10 Jun 08
  

  Yukiko Matsuoka

  searchengine SEO

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