This link has been bookmarked by 67 people . It was first bookmarked on 27 Nov 2007, by Adrienne Doss.
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06 Apr 11
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Focus on clickthrough & conversion rates
The title tag is exceptionally similar to the title you might write for paid search ads, only it's harder to measure and improve because the stats aren't provided for you as easily. However, if you've got a market that is relatively stable in search volume week-to-week, you can do some testing with your title tags and improve the clickthrough. Watch your analytics and, if it makes sense, buy search ads on the page as well - even if it's just for a week or two, it can make a huge difference in the long run. A word of warning, though - be wary that you don't focus entirely on CTR. Remember to continue measuring conversion rates -
keep in mind the search terms your audience employed to reach your site. If the intent is browsing or research-based, a more descriptive title tag is appropriate. If you're reasonably sure the intent is a purchase, download or other action, make it clear in your title
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e-using the title tag of each page as the H1 header tag can be valuable from both a keyword targeting s
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like to have variation between page title and the H1 tag to pick up a bit more variation, plus Google has filters for if pages are too well aligned with a phrase it can get filtered...the variation not only helps me pick up more terms, but also allows me to be a bit more aggressive with link anchor text without getting filtered as easily
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It doesn't matter if they are identical or not. <h1> tags have minimal power anyway. <h2> tags make no difference for SEO, though they may be a good practice for other reasons.
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06 Dec 10
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Brand your traffic
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Brand your traffic
Use the title of your site or brand at the beginning or end of every title tag -
Limit length to 65 characters (including spaces) or less
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Incorporate keyword phrases
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Target longer phrases if they're relevant
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Use a divider
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Focus on clickthrough & conversion rates
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Repeat in the headline
Re-using the title tag of each page as the H1 header tag can be valuable from both a keyword targeting standpoint and a user experience improvement
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Heather Dimson65 characters max (including spaces), use divider | , keywords, consistent with h1
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swbratcherIt's been a while since I provided some straightforward, back to basics style advice and there can be little doubt that the title tag is worthy of attention for beginners and experts alike. And so I present...
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