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Philip DaviesSEOmoz's investigation into the search engine ranking factors using 132 industry experts and large scale data analysis.
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Over the pages of this document, you'll see segmentation of the search ranking algorithm into various components like "page-specific, link-level features," or "domain-level, keyword-agnostic features." These segments represent the different elements illustrated on the pie chart to the right. In each segment, you'll see three types of charts.
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The second, also excerpted above, shows SEOmoz's analysis of 10,271 keyword search results from Google.com (US). The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that websites + pages with the given feature (or more of the given feature, as in cases like "# of links") tended to rank higher on average than those without. Remember - correlation is not causation! Just because pages/sites with a given feature tend to rank higher doesn't necessarily mean that this particular feature is the cause of that higher ranking
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tomretterbush"Welcome to the 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world's best and brightest search marketers into this biennial, ranking factors document. This year, for the first time, we're presenting a second form of data - correlation-based analysis - alongside the opinions of our 132-person panel."
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correlation-based analysis
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correlation is not causation!
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Morten Brunbjerg BechThis document represents the collective wisdom of 37 leaders in the world of organic search engine optimization.
seo ranking google search optimization marketing searchengines zootool
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hugues WANNERWelcome to the 2011 edition of the Search Engine Ranking Factors. For the past 6 years, SEOmoz has compiled the aggregated opinions of dozens of the world's best and brightest search marketers into this biennial, ranking factors document. This year, for the first time, we're presenting a second form of data - correlation-based analysis - alongside the opinions of our 132-person panel.
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correlation-based analysis
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