Brand Building Tips (On A Budget) : SEO Book.com - The Diigo Meta page

• 19 Dec 08
  

  daddywarbucks

  Brand building tips from seobook.com

  branding

• 26 Sep 08
  

  A. D.

  It's all very well for Coca-Cola.
  Everyone already knows who they are. They have an established, iconic presence. They have mega-bucks to spend. They hire very expensive people to make very expensive noises in every market-place in the world.

  brand

  • 1. Own Your Keyword Name

  • 2. Tell A Consistent Story

     

    You walk into a luxury hotel. The street frontage and reception and first class, but as you explore, you notice the hallways are shabby. The rooms are top notch, but the bathrooms are dated and there are cracks in the bath.

     

    The brand is not telling a consistent story - well, not a story that says "luxury" - and will suffer as a result.

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