The Art Of The Start - Stay On Message : SEO Book.com - The Diigo Meta page

• 26 Sep 08
  

  A. D.

  startup art

  • Ask, and answer, the following questions:

     
     
    • What value do you add for your customers?
     
    • What problem do I solve?
     
    • What outcome will resolves this problem?
     
    • What do I do differently from my competitors?
     
    • What adjectives and nouns best illustrate the above points?
     
     

    Then blend the answers into a tight, focused two paragraph explanation of what you do and the benefit your product or service provides someone else.
  • Next, test your message out on friends and colleagues. Are they crystal clear about what you do and benefits your provide? Your message flows through everything you do, from domain name selection, to site design, to marketing.
  • Domain names are easy to register. The hard part is finding the right name.
  • Your web design needs to be consistent with your message.

  • Here are a few ideas that work well, and corresponding links telling you the hows and the whys:

     
     
    • Link Widely And Freely
     
    • Submit to RSS services
     
    • Submit To Relevant Directories
     
    • Engage With Social Media
     
    • Post On Forums And Community Sites
     
    • Distribute Articles
     
    • Issue Press Releases
     
    • Post Classified Ads
     
    • Give Stuff Away -Virally
     
    • Create Plug-Ins
     
    • Run Awards
     
    • Interview People
     
    • Get Interviewed

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