This link has been bookmarked by 126 people . It was first bookmarked on 09 Jul 2006, by craig hancock.
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Kim DarlingTitle: Don’t Make Me Think: A Common Sense Approach to Web Usability
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One of the very few well-documented facts about Web use is that people tend to spend very little time reading most Web pages.1 Instead, we scan (or skim) them, looking for words or phrases that catch our eye.
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Much of our Web use is motivated by the desire to save time. As a result, Web users tend to act like sharks: they have to keep moving, or they’ll die. We just don’t have the time to read any more than necessary.
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On most pages, we’re really only interested in a fraction of what’s on the page. We’re just looking for the bits that match our interests or the task at hand, and the rest of it is irrelevant. Scanning is how we find the relevant bits.
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22 Dec 12
Michael HowleyHow we really use the web.
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11 Jul 12
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the difference between how we think people use Web sites and how they actually use them.
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iguring out how we’ve organized things, and weighing their options before deciding which link to click
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is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for.
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even then, if the document is longer than a few paragraphs, we’re likely to print it out—since it’s easier and faster to read on paper than on a screen.
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most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.2
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generally accepted model of rational decision making: faced with a problem, a person gathers information, identifies the possible solutions, and chooses the best one.
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As it turned out, the fire commanders didn’t compare any options. They took the first reasonable plan that came to mind and did a quick mental test for problems.
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modo_lv@laumapret Tas ir no grāmatas "Don’t Make Me Think" parauga http://t.co/MZu75UoU
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One of the very few well-documented facts about Web use is that people tend to spend very little time reading most Web pages.1 Instead, we scan (or skim) them, looking for words or phrases that catch our eye.
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we’re designing pages, we tend to assume t
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we choose the first reasonable option, a strategy known as satisficing.2
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people use things all the time without understanding how they work,
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look-alike pauper has been using the Great Seal of England as a nutcracker in his absence.
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For most of us, it doesn’t matter to us whether we understand how things work, as long as we can use them. It’s not for lack of intelligence, but for lack of caring. In the great scheme of things, it’s just not important to us.5
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Once we find something that works—no matter how badly—we tend not to look for a better way.
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great deal because while muddling through may work sometimes, it tends to be inefficient and error prone.
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heir frame of mind, how pressed they are for time, and how much confidence they have in
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aced with any sort of technology, very few people take the time to read instructions. Instead, we forge ahead and muddle through, making up our own vaguely plausible stories about what we’re doing and why it works.
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In the past five years I’ve spent a lot of time watching people use the Web, and the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them.
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You can only get away with a site that people muddle through until someone builds one down the street that makes them feel smart.
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05 Oct 10
Jonas OlofssonWhy are things always in the last place you look for them?
Because you stop looking when you find them.
—Children’s riddle
Fact of life #1:
We don’t read pages. We scan them.
Fact of life #2:
We don’t make optimal choices.
We satisfice.
Fact of lifeweb consumerbehavior newspapers usability webdesign ux design
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sara conklintools on how people actually use the web
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Mervi JanssonRead a sample chapter from Don't Make Me Think! A Common Sense Approach to Web Usability (Steve Krug, New Ryders, November 2000).
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Jenny WongSample chapter about web usability from Steve Krug's book Don't Make Me Think.
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if your audience is going to act like you’re designing billboards, then design great billboards
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Laura Lo FortiWhy are things always in the last place you look for them? Because you stop looking when you find them. —Children’s riddle
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In the past five years I’ve spent a lot of time watching people use the Web, and the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them.
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Marc GemisIn the past five years I’ve spent a lot of time watching people use the Web, and the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them.
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How we really use the Web
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Senad AgovicDon't Make Me Think
Why are things always in the last place you look for them?
Because you stop looking when you find them.
—Children’s riddle -
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