So if you have a great post that you want many users to get a chance to look at, consider a "top posts" category on your front page. This way, traffic will continue to go toward those posts.
An interesting article that shows from a technical standpoint what Google determines to be "Fresh Content" and what Google considers to be stale content. My first thought is nonprofit Wiki. This is why the organiic, brainstorming, and constantly evolving nature of wikis, a trait shared with a nonprofit's issues or cause, could naturally bring a a site traffic. A nonprofit constantly documenting it's watchdog efforts will constantly be considered fresh content. Just another argument as to why nonprofits should absolutely be brining their conversations online.
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