Make the Most of SEO Competitive Research : Evaluating the Competition - The Diigo Meta page

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  Charles Everett

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• 27 Nov 09
  

  n s

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• 09 Jul 08
  

  Dwight Lubrin
  • • Is it worth trying to enter this niche? Will I be able to overdo my competitors? How fast? Will long and hard victory be worth the effort? What’s my expected ROI?
     
    • What should I do to succeed in this niche? What shouldn’t I?
     
    • Who are my perspective readers/customers? What are they used to? What do they like?
  • Step 1. Evaluating your overall competition.
  • Google search and Excel or try paid tools returning complete competitor’s report.

  • The idea is simple: you throw all your keywords into a spreadsheet and add the following information:

     
     
    1. Google daily/monthly estimated reach (I was using data provided by Aaron’s keyword research tool);
     
    2. Overall number of results in Google (broad match);
     
    3. The site ranked #1 for each term;
     
    4. Number of results for [intitle:keyword];
     
    5. Number of results for [inanchor:keyword];
     
    6. Number of results for both [intitle:”keyword” and inanchor:”keyword”] (hat tip to Ciaran) - this is your exact competition, i.e. those who use SEO (optimized titles and incoming links anchor text).

  • Step 2. Finding your direct competitors

     

    After you compiled your targeted keyword list, you can sort by ‘#1 in G‘ column and see the sites that is most often ranked high in Google for your chosen keywords:
  • explore your most successful competitor’s on-site optimization
  • The art of seeing mistakes and at the same time being able to keep from underestimating (see #1) always brings to the right solution in the end.

  5 more annotations...

• 25 Jun 08
  

  Asif Anwar

  Why bother about your competitors? Well, a stupid question, I know. You can't possibly think that you can enter a ...
  

• 19 Feb 08
  

  Ognian Mladenov

  The idea is simple: you throw all your keywords into a spreadsheet and add the following information:
  Google daily/monthly estimated reach (I was using data provided by Aaron’s keyword research tool);
  Overall number of results in Google (broad match)

  Analysis Daily keyword keywords Research Search SEO tips

• 18 Feb 08
  

  peterwyspianski

  competeive analysis

Public Stiky Notes

• 
  Suzannah Claire on 2008-10-11
  Smarty, Ann. 2008. Make the Most of SEO Competitive Research : Evaluating the Competition. Blog. Search Engine Journal. February 18. http://www.searchenginejournal.com/make-the-most-of-seo-competitive-research-evaluating-the-competiton/6386/.
  >

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