This link has been bookmarked by 1 people . It was first bookmarked on 30 Aug 2006, by Nick.
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30 Aug 06
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What search engine(s) do you use? If you could build the ultimate search engine, what would it be/do?
Like many people, I tend to use Google as a first choice. The Google Toolbar makes it easy, and Google quite often finds what I'm looking for. If it doesn't, I often make a next stop at AllTheWeb.com, since it gives me a nice, clean interface, a large catalog of the web as well as great relevancy. And, if I'm in search of a list of things, I'll still pop over to Yahoo to check out the directory categories.
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For search engine marketers, while free editorial results will not go away, you're going to continue to see the cost of paid listings get more expensive and probably results weighted to more heavily favor paid inclusion listings, especially for commercial queries. So the bad news is, expect to pay more. The good news is, expect to have more influence.
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Another change is personalization.
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Do a better job at reading my mind, understanding my intent, then give me matches from an appropriate database.
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What do you see coming up? What will be the important emerging trends and technologies over the next couple of years?
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I think the most successful people with search engine marketing will be those who undertake both PR and advertising efforts -- or if they specialize in only one, they will ensure they partner with someone who does the other.
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However, running a paid listing that puts you "above the fold" might be worth it to some people for the additional traffic it brings. It's certainly something to consider.
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With search engines, millions of people are telling you *their* messages: what they want to buy, purchase or get information about. You don't broadcast to them; instead, it's the reverse, they broadcast to you. There's very little if anything as a marketing or information medium that I can think of that compares to this. It's golden and still today amazingly unrecognized. Given that search engines are so unique, I can't see the area of marketing on them going away.
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