Online Sports Videos: Rights, Revenues and Forecasts - The Diigo Meta page

• 28 May 08
  

  Frederic Martin
  • the lion’s share of revenue from sports video on the internet is likely to come from advertising.
  • The top 10 list of sports content websites in the US and UK have been increasingly proliferated by the websites of major sports leagues, although third party network websites such as ESPN.com and BBC Sports still command considerable traffic.
  • The ‘democracy of distribution’ which characterizes the internet is providing an important outlet for leagues and clubs to exploit their rights directly.
  • With primary sports rights holders able to directly distribute their content over their own websites, third party sports networks/aggregators and broadcasters ( the traditional rights buyers) will have to pay ever-rising prices to secure online and new media rights.
  • The importance and value of online rights is changing and in most cases while internet distribution continues to play second fiddle to more traditional TV models, internet rights are becoming increasingly valuable.

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