This link has been bookmarked by 14 people . It was first bookmarked on 07 Jun 2006, by Erik Stattin.
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Named the "deliberation-without-attention" hypothesis, it was confirmed in four studies on consumer choice, both in the laboratory as well as among actual shoppers, that purchases of complex products were viewed more favorably when decisions had been made in the absence of attentive deliberation.
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Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing.
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30 Aug 06
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08 Aug 06
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07 Jun 06
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