Birders like to tally and compare all the bird species they see, so it was only natural that Goldberg would tap into this competitive element. In April 2007 he set up a remote-control camera in the San Francisco backyard of Goldberg pal and
craigslist founder Craig Newmark. Players could log onto a Web site, control the camera panning, tilting and zooming, and take snapshots from the video stream. Players earned points based on the ratings that other players gave their photos and on the number of birds they correctly matched to their species. That system was up for about five months and drew in about 3,000 players. "The problem," Goldberg admits, "was the birds were not that interesting."
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