Which One of These Sneakers is Me? - by douglas rushkoff - The Diigo Meta page

• 27 Aug 07
  

  eyal matsliah

  advertisement consumerism douglas-rushkoff

  • An ad's ability to confound its audience is the new credential for a brand's authenticity.

  • Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.  

     The more they interact with brands, the more they brand themselves.

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