The Machinery of Hope : Rolling Stone - The Diigo Meta page

• 19 Mar 08
  

  Levy Rivers

  Endorsement leadership networking outreach social style

  • No group represents the campaign machine that Obama has built better than AlamObama. A year ago, the group was nothing more than eight people who attended an informal get-together at a Borders bookstore. Today, it's a 600-member grass-roots outfit — an all-volunteer field operation that hums with the energy and efficiency of a fully staffed campaign office. "In Iowa, the campaign was on the ground for six months," says Judy Hall, a college professor who co-founded the group. "They come here, and it's like they've already been on the ground for six months. Those of us in the grass roots, we simply minded the store.

  • As Hall's well-honed operation makes clear, the Obama campaign has succeeded not by attracting starry-eyed followers who place their faith in hope but by motivating committed activists who are answering a call to national service. They're pouring their lifeblood into this campaign, not because they are in thrall to a cult of personality but because they're invested in the idea that politics matter, and that their participation can turn the current political system on its ear.

     

    In reality, it already has. "We're seeing the last time a top-down campaign has a chance to win it," says Trippi. "There won't be another campaign that makes the same mistake the Clintons made of being dependent on big donors and insiders. It's not going to work ever again."

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