This link has been bookmarked by 14 people . It was first bookmarked on 23 Apr 2008, by Andy Edmonds.
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Frederik Van ZandeLast April, I posted a script that allowed paid search advertisers to view the exact search queries of their visitors. This was essentially a free tool that gave website owners the ability to weed out ineffective keywords and put more money toward the precise phrases that were really driving their business.
Google Analytics doesn't do this out of the box. It will tell you exact search queries for visits from organic listings, but for paid search, you're stuck with the keywords that you're bidding on. With broad and phrase matching, these could vary pretty drastically from what the visitors typed into the search engine.Google analytics PPC ROI keywords tool script javascript adsense paid search
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