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Again, What Is The ROI From Social media? | The Relationship Economy...... - The Diigo Meta page

www.relationship-economy.com/?p=3980 - Cached

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  • 10 Sep 09
    devinhenkel
    Devin Henkel-Legare

    socialmedia strategy

  • 31 May 09
    enterprise2open
    enterprise2open links

    addition to the RoI discussion, playing with an alternative notion of options. I like this for its focus on adaptivity, fuzzy and evolving goals et al.\n\nSnip:\n"The value of social media is counted in options - not ROI. Social media is dynamic, not static. Therefore "Strengths, Weaknesses, Opportunities, and Threats (SWOT)" are also highly dynamic moving targets that are highly contagious in social media and cannot be foretold in the next 5 days let alone 5 years. The cardinal rule of business is to collect assets and reduce liabilities. An option is an asset and an obligation is a liability."

    roi socialmedia enterprise20