Forget Gen Y: Gen X is Making Real Change - ReadWriteEnterprise

Bertrand Duperrin's personal annotations on this page

Bertrandduperrin bookmarked on 2009-09-14 humanresources generationx generationy adoption influence socialmedia

Sometimes even the best researchers forget that the answer you get depends entirely on who you ask. A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.

Forrester's analysis is that despite their different view of technology, Gen Y, Millennials, or whatever you want to call those 29 and under, don't yet have the clout within organizations to make real change.
Even if Gen Y was significantly better at using social software, it wouldn't matter at this point. Obviously younger employees will increase their stature within organizations as the years pass. But the idea of Millennials at the vanguard of innovation in the enterprise is a myth

This link has been bookmarked by 15 people . It was first bookmarked on 12 Sep 2009, by Carmen Tschofen.

28 Sep 09

Eric Delcroix
médias sociaux genération Y
Christophe Deschamps
Qui amène les technologies 2.0 en entreprise Gen X ou Gen Y?

ib génération Y génération X Social software
- A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.
- But Forrester has decided to just ask the employees directly in their new "Workforce Technographics" survey. Despite the imposing name, it's basically just asking people who work with computers about how they use technology, instead of going over their heads to IT and management. The survey of 2,000 individuals was conducted online in April, and was limited to those who work in companies with more than 100 employees.
- 2 more annotations...
- - Gen X employees contribute to discussion forums and social networks just as much as their Gen Y counterparts. The use of blogs and wikis was either equal or different by just a couple percentage points.
  - But the most significant difference was not in usage stats. It was how effective employees are at getting new software to be accepted. 22% of Gen X said they felt they have the "clout in their organization" necessary to introduce new technology, while only 13% of those under 29 said the same.
17 Sep 09

eve stirling
genX social media
16 Sep 09

Phil Liff-Grieff
social media adoption demographics
15 Sep 09

dreaming spires
genY genX social media
14 Sep 09

Jocelyn Nadeau
genX genY influence adoption change workforce social media
Bertrand Duperrin
Sometimes even the best researchers forget that the answer you get depends entirely on who you ask. A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.

humanresources generationx generationy adoption influence socialmedia
- Forrester's analysis is that despite their different view of technology, Gen Y, Millennials, or whatever you want to call those 29 and under, don't yet have the clout within organizations to make real change.
- Even if Gen Y was significantly better at using social software, it wouldn't matter at this point. Obviously younger employees will increase their stature within organizations as the years pass. But the idea of Millennials at the vanguard of innovation in the enterprise is a myth
13 Sep 09

mat Wall-Smith
research small world networks time correlate power distribution
Rory Chalcraft
GenY GenX social media change influence workforce
12 Sep 09

Helen Otway
GenY GenX social media change influence workforce
Guillermo Santamaria
trends
- The same Gen X employees who are the fastest growing demographic in Facebook are the ones getting management to accept new technology as more than a fad
- It's All About Influence
  
  A favorite argument among those who talk about the gap between Boomers, Gen X, and Gen Y is that the youngest demographic is more adept with technology. According to the survey results, that's just not true.
  
  Gen X employees contribute to discussion forums and social networks just as much as their Gen Y counterparts. The use of blogs and wikis was either equal or different by just a couple percentage points.
  
  But the most significant difference was not in usage stats. It was how effective employees are at getting new software to be accepted. 22% of Gen X said they felt they have the "clout in their organization" necessary to introduce new technology, while only 13% of those under 29 said the same.
  
  Even if Gen Y was significantly better at using social software, it wouldn't matter at this point
Hutch Carpenter
But the most significant difference was not in usage stats. It was how effective employees are at getting new software to be accepted. 22% of Gen X said they felt they have the "clout in their organization" necessary to introduce new technology, while only 13% of those under 29 said the same.

Even if Gen Y was significantly better at using social software, it wouldn't matter at this point. Obviously younger employees will increase their stature within organizations as the years pass. But the idea of Millennials at the vanguard of innovation in the enterprise is a myth.

enterprise20 genX genY millennials adoption
Carmen Tschofen
A favorite argument among those who talk about the gap between Boomers, Gen X, and Gen Y is that the youngest demographic is more adept with technology. According to the survey results, that's just not true.

generation social media