Who Uses Social Networks and What Are They Like? (Part 1)

Jarrod Martin's personal annotations on this page

Jarrodmartin1 bookmarked on 2009-07-09 social media networking technology facebook twitter communication

Social networkers are not as interested in friending strangers or creating "fake" friends to boost their ego. Out of the group, 45% connect only to family and friends and another 18% will connect only to people they've met in person.
- Jarrodmartin1 on 2009-07-09
  
  This is what I tell people who are so cynical about social networking. They think that college students and teens are just on these sites looking for new friends, or friending anyone they make contact with. But nobody I know has ever done that. It's much simpler than that. It's a network -- my friend told me about it, I told my friend, and she told her friend.
Also interesting is that only 15% of social networkers say they log on at work, thus debunking another myth about how prevalent social network use is at the workplace.
- Jarrodmartin1 on 2009-07-09
  
  I wonder if this included cell phone activity? SMS is now my "drug" of choice for Twitter updates and Facebook conversations.

This link has been bookmarked by 21 people . It was first bookmarked on 09 Jul 2009, by Jarrod Martin.

22 Jul 09

Lawrence Liu
17 Jul 09

Lynette Webb
Out of the group, 45% connect only to family and friends and another 18% will connect only to people they've met in person

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14 Jul 09

Dawei Gao
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Martin M
study socialnetworks
12 Jul 09

Elias Skenderidis
A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today.

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Alexander Vieß
A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today.

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11 Jul 09

Jimmy Center
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Sunny Sullivan
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10 Jul 09

Daryl Milne
Dave McConnell
- Out of the 110 million Americans (or 60% of the online population) who use social networks, the average social networking user logs on to these sites quite a bit. They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day. Nine percent of that group stay logged in all day long and are "constantly checking what's new."
- 52% of social networkers had friended or become a fan of at least one brand,
- 2 more annotations...
- - 17% felt positive when seeing a brand on a social network,
    19% felt negative when seeing a brand on a social network,
    64% were neutral or didn't care about brands on social networks
  - 20% would like to see more communication from brands online,
    35% would not like to see more communication,
    45% were neutral or didn't care.
Demain la veille
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Noor Ashikin Aziz
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Roger Chen
InternetWatch
09 Jul 09

Jarrod Martin
social media networking technology facebook twitter communication
- Social networkers are not as interested in friending strangers or creating "fake" friends to boost their ego. Out of the group, 45% connect only to family and friends and another 18% will connect only to people they've met in person.
  - Jarrod Martin on 2009-07-09
    
    This is what I tell people who are so cynical about social networking. They think that college students and teens are just on these sites looking for new friends, or friending anyone they make contact with. But nobody I know has ever done that. It's much simpler than that. It's a network -- my friend told me about it, I told my friend, and she told her friend.
- Also interesting is that only 15% of social networkers say they log on at work, thus debunking another myth about how prevalent social network use is at the workplace.
  - Jarrod Martin on 2009-07-09
    
    I wonder if this included cell phone activity? SMS is now my "drug" of choice for Twitter updates and Facebook conversations.
Volker Davids
A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related

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