All Annotations of Web 2.0 Expo: All Things Widgets[Preview]

saved by7 people, first byOrlin Monad on 2007-04-19, last byValor Library on 2008-06-07

• • Building open platforms instead of stand-alone apps (self-distribution is
    key);
  
  
  
  • Spreading your product beyond the boundaries of your site;
  
  
  
  • Building on the shoulder of giants (leveraging APIs from Yahoo!, Amazon, etc
    ...);
  
  
  
  • The automated mass servicing of markets of low demand content and
    functionality (Long Tail).

• Based on this change on the web, there are three key aspects that every widget should
  include, according to Dion:

  
  
  
  
  
  • Supreme ease of consumption and distribution;
  
  
  
  • Connect to their underlying sites to provide value and control;
  
  
  
  • Have business model baked deeply into it (Driving site traffic, content consumption,
    advertising, etc...).

• The components of your business case should
  include:

  
  
  
  
  
  • Getting your content on millions of other pages instead of just your own site;
  
  
  
  • Letting users broaden your distribution globally 24X365 for virtually no cost;
  
  
  
  • Turning your applications into open platforms and foundation of dozens, hundreds, or
    even thousands of other products.