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Francois LamottePetit résumé de 2 sessions accordées aux widgets qui prennent de plus en plus d'importance.
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- Getting your content on millions of other pages instead of just your own site;
- Letting users broaden your distribution globally 24X365 for virtually no cost;
- Turning your applications into open platforms and foundation of dozens, hundreds, or even thousands of other products.
The components of your business case should include:
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- Supreme ease of consumption and distribution;
- Connect to their underlying sites to provide value and control;
- Have business model baked deeply into it (Driving site traffic, content consumption, advertising, etc...).
Based on this change on the web, there are three key aspects that every widget should include, according to Dion:
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- Building open platforms instead of stand-alone apps (self-distribution is key);
- Spreading your product beyond the boundaries of your site;
- Building on the shoulder of giants (leveraging APIs from Yahoo!, Amazon, etc ...);
- The automated mass servicing of markets of low demand content and functionality (Long Tail).
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