This link has been bookmarked by 42 people . It was first bookmarked on 08 May 2008, by Anand Thakker.
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09 May 12
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Earlier this this year, we commented on the infamous Steve Jobs quote "...the fact is people don't read anymore," arguing that, people do read, they just prefer to do it online. However, in this transition from page to screen, a question has risen: are people really reading online content or just scanning page? Apparently, it's the latter.
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Alice MercerFrom Alice Mercer: Looks like we are not really reading all that text on the web.
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10 May 08
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08 May 08
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Adam RoadesWeb usability guru Jakob Nielson reports on a study that shows people just skim web pages. Really?! This is news? At least we still know it's true...but with more social media sources, it's never been more important to write well.
blog blogging usability reading socialmedia socialmediacop bahsocialmedia
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- On an average visit, users read half the information only on those pages with 111 words or less.
- People spend some of their time understanding the page layout and navigation features, as well as looking at the images. People don't read during every single second of a page visit.
- On average, users will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page
Some other interesting findings include:
Nielsen has been interested in how users read on the web for a long time and he has determined that the truth is that people don't read very much, often scanning text instead of really reading it. His recent eyetracking studies validate this finding, as well.
Unlike with newspapers, books, magazines and other print media, it's not just images that distract people from fully digesting the web content they're reading. As social media users ourselves, we know how difficult it is to get through a long article when dealing with email notifications, pop-ups of new replies on Twitter, instant messages, not to mention that urge to check for the latest news in our RSS feeds.
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Chip ChaseSteve Jobs quote "the fact is people don't read anymore," We argued people do read, they just do it online. However, in this transition from page to screen, are people really reading online content or just scanning page? Apparently, it's the latter.
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07 May 08
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David ClayEarlier this this year, we commented on the infamous Steve Jobs quote "...the fact is people don't read anymore," arguing that, people do read, they just prefer to ...
reading reading_online web_pages web usability statistics internet productivity writing
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